"Keeping broilers is like a Formula 1 race: there's no time for mistakes." Not all poultry farmers maximise the full potential of their birds. Your birds continually send out signals: about their health, how well they know their surroundings and whether they feel happy and comfortable. Proper management starts with recognising those signals in practice. Do you recognise the signals your birds are giving? Do you know what to do if the birds are spilling too much feed, or have dirty feathers? Do you know the difference between abnormal, runny droppings and healthy caecal droppings? And how do you recognise hungry chicks when the flock has just been set up? If you recognise the signs that point to potential problems, then make sure you are armed with the information to take the appropriate steps to get your flock back on track. A lot can be achieved using ventilation, lighting and different routines, but to do so, you must know all the ins and outs of your own farm and be able to assess the impact these changes will have on your animals.